Emergency departments are the hub for medical issues that come up suddenly and urgently, whether it’s the aftermath of a mass casualty event like the bombings in Boston, or a growing number of patients being referred by primary care doctors.

In an effort to help the public and lawmakers understand the unique role of the emergency department team and to bolster support to overcome the many challenges we face, ACEP launched a campaign in May 2013 called “Saving Millions” with a series of print ads, radio messages and a coordinated editorials in influential communications nationwide.

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Seconds Save Lives in a Medical Emergency